Seth Godin has been every individual’s biggest fan. In short, start a community and personally grow as your community grows around you. Interact and influence, be all that everyone can be. I get that. We all do. Some start from one, others with beginnings from the analog world have a head start. The end results are only a matter of relevance.
So SG has decided to post an aggregated bulletin board about your tribal brand for anyone who finds this sort of thing useful, creditable, and/or insightful. Our friends over at Googleville have actually placed one at your brands front door, (Sidewiki) which will create an even larger uproar that is sure to upset SG’s plan of attention.
But who actually cares? And what non-child still believes in cyberbogeys?
The uninformed will be very afraid; unfortunately it comes with that territory. Since the beginning of mass communications, some brands have and will continue to use fear as a motivator to draw attention to their wares and claim “safe” harbor for the weak. It seems to me that SG is trying to turn the table on “big” brands. Good for him. He’s entitled, but the business model is really weak and misguided. In the short term, scary Squidoo will generate revenue from the uninformed. By offering a $400.00 a month safety harbor for the uninitiated and confused. Long term, most will once again realize the importance of a brand’s ability to understand and contain chaos. That complete control was never a realistic goal and that a brand’s ability to effectively maintain tribal engagement is based on a genuine and transparent reality that will simultaneously embrace relationships while disbarring any and all potential havoc.
In general, honest people who have something to say, both positive and negative, will come in the front door and say it to your face, as well as to anyone who will listen. A brands ability to survive and prosper will continue to rely on the same organic truths of past decades, its ability to remain true and relevant to a desire of participation and engagement. For those who believe that these innate truths can be farmed out, or provided by non-members, welcome to the uninformed.
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